Challenge

TikTok wanted a way to bring together 100 of their top black creators over the course of six mentoring summits. Their goal was to create a compelling way to help these TikTokers grow their careers as well as build ties directly within the community.

Solution

We created a recurring program complete with six livestream sessions, celebrity mentor appearances, customizable user profiles, in-depth scheduling and calendar functionality, and even a digital Magic 8-Ball that paired them with other creators to complete a video challenge. In addition, we built an interactive poster generator that allowed participants to upload a photo of themselves and receive a lifesize poster with custom artwork in the mail, bridging virtual with IRL!

Impact

100

Hand Picked Creators

6

Unique CuratedEvents

12

Hours of OriginalContent

250M+

Press & Social Media Impressions

Press

Showcase

Poster Generator

Participants submitted a photo.
We turned it into a unique work of art and shipped it directly to them.

User Profiles

We developed a custom version of our User Profile feature to allow creators to upload, view and share the video “homework” from each session.

8-Ball Challenge

We developed a interactive 8-ball specifically for this event.
Patricipants are able to shake the 8-Ball and be paired up with another creator to create a unique video together.