Challenge

Smashbox Cosmetics wanted to create an online summit to engage with the Latinx community. They teamed up with Patty Delgado, founder of Hija de Tu Madre and Julissa Prado, Founder of Rizzo Curls to create Jefacon - an all day celebration of Latina Entrepreneurs.

Solution

We built a microsite that reflects the brand and aesthetic of Jefacon. With a full day of livestreamed talks and panel discussions - we enabled prominent Latina entrepreneurs to share their stories and advice. Interactive elements such as a branded GIF booth, playlists curated by the hosts and an e-commerce store to buy featured products rounded out the experience.

7

Hours of Content

25

Speakers

2396

Total Viewers

156M+

Press & Social Media Impressions

Featured GIF booth

Branded GIF booth allowed guests to create amazing content and instantly post to their social channels.

Full Production Livestream

Included custom branding, panel discussions, Q&A’s between the hosts and guests, product launches and much more.

Curated Gift Boxes

Guests received exclusive gift boxes crafted by the hosts of Jefacon with surprise gifts.